Facebook ads for landscapers in Pennsylvania.
More weekly mowing clients and more install jobs from homeowners in your service area. Built on what worked for our own lawn care company.
Lawn care sells on what people can see.
Homeowners decide on a landscaper by looking at the work. Facebook and Instagram are built for exactly that.
Your work is the ad
Before and after clips from real properties show homeowners exactly what they're paying for. You film it on your phone, we turn it into ads.
Recurring revenue changes the math
A weekly mowing client is worth far more than the first cut. At LJE, the average recurring client was worth $524 across the season.
Tight service areas
Meta lets us target the exact towns on your routes, so you're not paying for leads 40 minutes away.
Offers that bring in the right customers.
We build each campaign around a clear offer for one service, aimed at the homeowners most likely to become recurring clients.
Weekly mowing sign-ups
The bread and butter. Aimed at filling routes in the towns you already serve, so drive time stays low.
Spring and fall cleanups
High-intent, seasonal jobs that are also the best way to meet future weekly clients.
Mulch, beds, and hardscape
Bigger tickets that sell on photos. Before and afters do the heavy lifting.
Free estimate lead forms
Short forms that ask the questions you'd ask on the phone, so you can quote faster.
Built around the landscaping calendar.
Pennsylvania seasons shape what homeowners need. Campaigns change with them, so you're not paying to advertise the wrong service at the wrong time.
- Late winter: Pre-season sign-ups to lock in weekly mowing clients before spring
- Spring: Cleanups, mulching, and bed refreshes
- Summer: Fill gaps on mowing routes, hedge trimming, overgrowth removal
- Fall: Leaf removal and fall cleanups
- Winter: Snow removal, if you offer it. One storm brought LJE eight future weekly clients
41 new customers. 17 weekly clients.
LJE Landscaping in Hatboro, PA is co-owned by our founder. It's where we built this playbook. Under $600 in ad spend for the whole season, about $16 a lead, and an average recurring client worth $524.
| LJE Landscaping | 2025 | 2026 |
|---|---|---|
| Revenue | ~$13,000 | ~$30,000 |
| Customers | 29 | 50 |
| Recurring weekly clients | n/a | 17 |
| Ad spend | Almost none | Under $600 |
Do Facebook ads work for lawn care companies?
They worked for ours. LJE Landscaping added 41 new customers in one season on under $600 in ad spend, at about $16 a lead. Results depend on your market, your offer, and how fast you answer leads.
How much should a landscaper spend on Facebook ads?
Our minimum is $750 a month, paid directly to Meta. Most of the season, that's enough to test offers properly in a local service area. Spend only goes up with your approval.
Can you target only the towns I serve?
Yes. We set campaigns to the towns and ZIP codes on your routes so you're not paying for leads outside your area.
Get more landscaping jobs from Facebook and Instagram.
15 minutes. We'll tell you straight whether ads make sense for your business and your area.
Prefer to reach out directly? Email [email protected] or call or text 717-876-8465.