How it works

Meta ads, done right, start to finish.

One service, done properly: Facebook and Instagram ads that bring local homeowners to you. Here's exactly what we do, what we need from you, and what it costs.

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What's included

Everything it takes to bring in qualified leads.

We bring you the homeowners. Closing them is on you.

Ad account built and managed

Set up right from day one: business manager, tracking, audiences, and your service area. If you already have an account, we audit it first.

Scripts and ad copy written for you

We send you short scripts. You film clips on the job with your phone. We write the copy and add the captions.

Campaigns launched, monitored, and optimized

Ads run long enough for Meta to learn, then get tuned every week based on which leads actually turn into work.

Lead delivery and automation

New leads drop straight into your CRM, and an automation texts and emails them right away. Nothing sits inside Meta waiting to expire.

Weekly reporting

Spend, leads, cost per lead, and any number that matters to your business. Plain English, every week.

We won't promise you revenue. We don't control how fast you call back or how well you sell. We control how many qualified people land in your pipeline. That part is on us.
The process

Your first 90 days.

No 40-page strategy deck. Four stages, and you always know which one you're in.

1Week 0

15-minute call

We look at how you get work now, what a customer is worth to you, and whether ads make sense. If they don't, we'll say so.

We doReview your business, reviews, and website
You doShow up with your average job value
2Week 1

Setup

We build or audit your ad account, set up tracking, connect your lead forms to your CRM with automatic follow-up, and send you the first scripts to film.

We doAccount, tracking, CRM connection, scripts
You doGrant access and film a few short clips
3Weeks 2 to 6

Test and correct

Ads go live. We find which offers, clips, and audiences your local market responds to, and cut what doesn't work.

We doLaunch, monitor, and adjust weekly
You doAnswer leads fast and tell us what booked
4Month 2 and on

Scale

Once the numbers hold, spend goes up gradually and only with your approval. You decide when you're ready for more work.

We doScale what works and keep testing
You doApprove spend changes
Pricing

One price. No surprises.

One flat management fee. Your ad budget goes straight to Meta, on your card. We never touch it.

Management fee
$1,000/ month

Ad account, scripts, copy, campaign management, CRM lead delivery with automatic follow-up, and weekly reporting.

Founding client rate: $800/month for months 1 to 3, then $1,000. First client only.
Book a call
Ad spend
$750/month minimum, paid by you directly to Meta
Minimum term
3 months, then month to month
Scaling
Spend only goes up with your approval, as results come in
Platforms
Facebook and Instagram
Getting started
First month's fee is paid before setup begins. No separate setup fee or per-lead charges

Why three months? The first four to six weeks are testing and correction. Anything shorter and you pay for the learning without getting the results. Details in our Cancellation and Refund Policy.

Fit

We're picky about who we take on.

Ads amplify what's already there. These are the businesses where they work best.

You're a good fit if

  • You're the owner and you'll be on the calls
  • Mostly residential work, with a crew of 3 to 12 plus you
  • At least $250K a year in revenue
  • Typical jobs worth $1,500 or more, or recurring work that adds up to it over a season
  • A working website and 10+ Google reviews with a good rating
  • New leads get answered the same day, ideally within the hour
  • Room on the schedule for more work
  • Willing to film short clips on the job

Probably not a fit if

  • You want guaranteed results
  • Leads wait days to hear back
  • You can't commit to 3 months
  • You're booked solid and can't take on more work
  • You don't want to film anything
  • You expect results in the first couple of weeks
  • Your reviews or reputation need work first

Trades we work with: landscaping and lawn care, HVAC, plumbing, electrical, roofing, cleaning, and power washing. Run a different kind of service business? We work with those too, so book a call and we'll tell you straight if ads make sense.

Common questions

Before you book.

More answers on our Support page.

Who owns the ad account?

You do. Your ad account, Facebook page, leads, and the footage you film stay yours. We work inside your account with partner access, and if we ever part ways, everything stays with you.

How are leads delivered?

The moment someone fills out a form, they drop straight into your CRM and an automation texts and emails them right away, so they hear from you while they're still interested. Nothing sits inside Meta waiting to expire. If you don't use a CRM yet, we'll talk through options on the call.

What happens after three months?

The engagement continues month to month at $1,000 per month. Cancel any time after the minimum with 30 days' notice. See our Cancellation and Refund Policy.

Book a call

Find out if ads make sense for your business.

15 minutes. No pitch. If it's not a fit, we'll tell you.

Book a 15-minute call

Prefer to reach out directly? Email [email protected] or call or text 717-876-8465.